Build a Web Site and Forget It

Once you build a web site you can forget it. Many businesses do forget about their web presence once their web sites were built. Consequently, most of them will be disappointed in the results. The real work begins after the web site has been completed.
A web site without visitors is an expensive project without benefits. Generating traffic is the red headed step child of the web design community.
I don’t want to blame the designers because the decision is the client’s to make. It is key for web designers to remind customers that there must be an effort to drive traffic to their newly designed or redesigned web sites.
Unfortunately, it is hard sell. Clients are most often not interested in search engine optimization, link building, or other traffic building efforts.
It is a shame that they see the need to have a web site, but do not see the need to drive visitors to their sites.
I hope we can do a better job convincing clients that a web site without traffic is nearly useless. Building a wining web presence starts after the completion of the web site.