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Links - The Difference Between Success and Failure On the Web
April 23, 2008 on 1:55 pm | In Search Engine Optimization, Internet Marketing, Web Design | No CommentsEven though links are considered among the most important factors of achieving desirable search engine rankings, most business owners fail to understand their significance. Links to websites are what doors are to retail stores, without links search engines will place little value on your website. To put it in one sentence, the more websites link to your website the more value the search engines place on your site.
Some business owners think that linking to other sites is the secret to high search engine ranking. They are wrong. Linking to certain sites such as an industry organization website may mildly help you, but it will really help you to get a one way link from their site.
Not all links were created equal. Yes, it is true. In terms of value, there is a huge value difference between reciprocal links and one way links. One way links are much more valuable than reciprocal links. The logic is simple, it is more valuable to have another site link to your site than to do a link exchange. Search engines understand the difference between a one way link and a reciprocal link. They know that reciprocal links are much more likely the result of search engine ranking manipulation.
If you have been paying attention to links in the past, you have most likely noticed e-mails asking you for a link exchange. Such e-mails usually solicit a link exchange. Most of them are interested in reciprocal link exchanges, and some are asking for three way links. Three way linking is beyond the scope of this article, but you should educate yourself on the topic.
By now, you might ask yourself, how do I get one way links? Don’t worry, you have many options. If you are busy you should hire a company to build one way links for your company.
You can also write articles such as this and post your articles to article directories. Article directories are the place for many webmasters to search for website content for their own sites. When your article is posted on their website, you will get a one way link pointing to your website. Article submission is a numbers game. The more articles you write, the more opportunities you get for getting one way links to your website. In addition, each of your articles could be posted on multiple websites. As a result, you could end up with multiple links for each of your articles. The better quality article you post, the better chances you have for others to publish it on to their websites. You can also e-mail other webmaster in your industry and ask them if they would be interested in posting some of your articles. If they are not interested in any of your article topics, ask them what topics would be of interest to them.
If you don’t trust your own writing skills you can hire others to write articles for you. When you outsource your article writing make sure it is someone with experience. The quality of the articles you post is important.
Press releases offer another way to obtain one way links to your website. The concept is the same as article submissions, except press release content is more about your company than an article which is more about your industry.
Don’t forget. One way links equal success on the Web!
Don’t Turn On Video to Turn Off Your Customers
April 6, 2008 on 11:12 am | In Search Engine Optimization, Internet Marketing, Web Design | No CommentsVideo is an ever more important part of communicating with our customers online. It is becoming more-and-more popular for obvious reasons.
If done right, it can help your business communicate more effectively. If done incorrectly, video can drive people off your website.
There are are a few simple rules you should follow to help you succeed with video in your web presence:
Your video must serve a real purpose.
Are you making a point? Does your customer benefit from your video, or you are simply serving your corporate ego? Your web presence shouldn’t have a video because of the cool factor, or because others have video too. It has to help you communicate your corporate message to your customers in a clear and concise manner.
Your video must be fast.
The other day I was invited to view a video on a website, but I have lost my patience. The video file was so huge, that it kept stopping. The file size prevented me from view the video without constant interruptions. The stop and go video is a huge turn off, and it should be avoided at all cost. Even the best video won’t save you if it takes minutes to load. As we all know by now, web surfers have the patience of a 6 month old. Whatever you do online it has to be fast because your competitor is just one click away.
Don’t turn off the sound of your video to reduce file size. This is the digital age, not the silent movie age. People expect to hear sound.
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