Don’t Turn On Video to Turn Off Your Customers

Video is an ever more important part of communicating with our customers online. It is becoming more-and-more popular for obvious reasons.
If done right, it can help your business communicate more effectively. If done incorrectly, video can drive people off your website.

There are are a few simple rules you should follow to help you succeed with video in your web presence:

Your video must serve a real purpose.
Are you making a point? Does your customer benefit from your video, or you are simply serving your corporate ego? Your web presence shouldn’t have a video because of the cool factor, or because others have video too. It has to help you communicate your corporate message to your customers in a clear and concise manner.

Your video must be fast.
The other day I was invited to view a video on a website, but I have lost my patience. The video file was so huge, that it kept stopping. The file size prevented me from view the video without constant interruptions. The stop and go video is a huge turn off, and it should be avoided at all cost. Even the best video won’t save you if it takes minutes to load. As we all know by now, web surfers have the patience of a 6 month old. Whatever you do online it has to be fast because your competitor is just one click away.
Don’t turn off the sound of your video to reduce file size. This is the digital age, not the silent movie age. People expect to hear sound.