Examples of Niche Markets

To be absolutely positive about what isn’t a niche market product, go to any big box store. If they carry it, it is not a niche product. For the most part, niche markets are too small for big companies to bother.

A small specialty bakery, specializing in hand made bread and pastries is an example of a niche market. Customers embrace specialty food companies. They understand that hand made bread requires tender loving care, and they are willing to pay the higher price. In addition, you don’t have to worry about your local groceries store competing with you. Such a model is too expensive for large chain stores.

The gift basket market is a multi billion-dollar market packed with fierce competitors. Instead of competing with established large companies for the same customers, you could focus on a smaller market within the gift basket arena. Gift baskets for cats, dogs, or other pets would allow you to become a specialist within your market. It is a tiny market, but you will find it easier to break into than the much larger general gift basket market. While large gift basket companies may offer some pet related gift baskets, their product line is too large to focus on such small market.