What should your construction company website look like?

Some companies in the construction industry may not see the need for a website. Construction work is mostly hands-on, and for decades business was gained via word of mouth. There’s an untapped wealth of clients who need a construction company and are searching for one through the Internet. Here are some tips for how you can tap into that market and create a great construction company website. It just might be the best thing you do for your business all year.

First let’s take a look at the options you have. Every company out there is going to tell you that theirs is the absolute best service out there, and that there’s just no other way to do it. There are actually quite a few choices out there. It’s up to you to dig and see which one is best for you. You could just set up a page on social media for free, but you won’t be able to control what types of advertisements go on your site. Only people who have liked your page can see your updates, so your company won’t have very much reach.

Contact us now and we will help you get a great construction company website.

 

We recommend hiring a professional web design company to build your construction website for you. We recommend building your new website on the WordPress platform. With WordPress you can have a custom designed website built from the ground up. The great thing about WordPress that it will work for your construction company small or large.

As your website is being designed by a professional, you’ll need to fill your website with content. Include some pictures of your team and the projects you have worked on in the past. Make an About page that provides information about your company and crew. Include your experience, areas where you work, and the types of projects you take on. It’s a good idea to have a portfolio page with pictures of work you’ve done. If you have your website built on a blogging platform like WordPress, you can use the blog part to document some of the projects you have worked on in the past. Update it with pictures from the projects you’re doing/have done.

An outdated website creates the wrong impression about your business.

 

A contact page with your phone number and email address is also essential. In addition to a contact page, have your address in the footer of each page and your phone number in the header area of each page. It also helps if you show a map of your location on your Contact page.

If you really want to make your construction company website shine, there are a few extras you can add. Content like articles or downloadable worksheets about the building process is useful for people who are confused about hiring a construction company. If you work with other businesses on a daily basis, such as plumbers or real estate agencies, see if you can team up with them to offer promotional packages.

Those are the things you want to do when setting up a construction company website. There are also things you want to make sure you don’t want to do, though. Lots of web development companies try to take advantage of the construction companies by creating websites that are hard to update so that the company has to contact the developers every time they want to make changes. Make the text and photos on your site are easy to edit before you finish up with your web designers. Some construction companies even forget to include their contact details on their website at all, which makes it impossible for clients impressed by your portfolio to get in touch with you. They also might forget to keep their target demographic in mind and design a website that will appeal to their average customers. Who are the people that hire you most often? Housewives? Businesses? If your website design appeals to them, they’ll stick around much longer.

Most of your future clients are searching for a company like yours on the web right now. If you don’t have a construction company website, how will they find you? If you have an old outdated website, it will create the wrong impression about your construction company and you will lose business. Create the best possible first impression about your construction company with your brand new website.

Is your construction company website outdated, contact us now with any questions.

 

 

 

photo credit: Weekend Work 2013-06-03 36