Do you want to make your construction company more competitive? Start with your website.

It doesn’t matter if your company works on residential or commercial projects. What determines a construction company website’s success is essentially the same. Strive for a professional image, a mobile-friendly design, great content, clarity, and you’ll have no trouble bringing in more leads and business.

Hire a web design expert to build your website. You wouldn’t trust someone you met on the street to work on one of your construction projects, and the same goes for your site. A great web design company will set up a website customized for your business. A pre-made web template won’t be optimized to generate the most leads for your company. Professional web designers know that websites aren’t one size fits all. They can come up with a website that puts ahead of your competition.

Does your construction company need website help, contact us now.

Questions to ask about your construction company website:

• What are your goals for your website?
• Is it responsive mobile-friendly?
• Have you added new content within the last week?
• Does it speak to your target audience?
• Does your website have ample relevant content?
• Is the navigation simple?
• How many visitors does it get in a month?
• Are there multiple options for people to contact you?

Many construction companies underestimate their need for a copywriter. Copywriting has everything to do with creating content that gets your construction company noticed. You need professional to help you write the necessary content for your website. Just because you’re a good writer doesn’t mean you’re a good copywriter. The purpose of copy is to grab the interest of your customers and help you attract more business. Our web design company can help you with your copywriting and content development needs.

Build credibility through your website for your construction company. Contact us now, so we can show you how.

Here is what to include in your website for more credibility:

• Hire a professional to build your website. There is value to working with a professional.
• Have you been covered in the press or any of your work? Share it with your website visitors.
• Document your project through your blog. Your blog gives you a simple way to share your construction projects. People want to know what you have been working on lately.
• Share customer testimonials. Your future customers trust your past customers more than you.
• Have a professional logo designed for your construction company. A great logo is your first step toward a great brand.
• Be active on social media. There is a reason social networking is so effective. Everybody belongs to one network or another. That means you future clients are there too.
• Create a very special “About” page. Share your story. Why did you start your construction business? How is your business different from the others?
• Update your website content often. Talk about the construction projects you are working on now.
• Include multiple ways for people to contact you. At least, list your phone number, address, email address, and social accounts.
• Are you a member of any professional associations for builders? Display the logo of the organizations on your homepage.
• Highlight your expertise. How long have you been in business or in your field? What is the experience level of your team? What is your specialty?

A lot of construction company owners think they can take their own photos for their construction company website, too. Your photos may look decent, but will they dazzle? Professional photographers make use of framing and lighting to market your company. Hire a photographer who’s familiar with subjects relevant to your industry. A fashion photographer won’t take pictures of home interiors as well as you’d need them to for your website, for example.

Make your site a vital part of your business and marketing efforts. Don’t get a construction company website because everyone says you need to have one. Get one because it will earn you more leads and build more credibility. Set up your website with the clear goal of making more money in mind. Use it to help you reach your business goals instead of leaving it neglected. Maintain proper search engine optimization so potential customers can find you.

Go into detail about the services you offer. Often construction companies will just list their services on one page, but that’s not enough. If you put each service on its own page there’s more content for the search engines to index. Your service pages will show up under keywords for those specific services when people search for them. It also gives visitors to your site more detailed descriptions of what you do. They’ll get a better idea of what you offer in that category, and you’ll earn their trust.

Your site also needs some extra features depending on your business. A photo gallery of previous projects is a great way to promote yourself. Your contact info and an invitation to get in touch with you are essential if you want to gain clients from your website, which you do.

The above will help you have a great construction company website.

We are professional web designers for construction companies, contact us now with any questions.

photo credit: Arch-span construction near Tarin Kowt