You want an optimal website for your business, right?
While you may be the owner of your website, the people who judge it and rate it are the people who visit it. In order to make your website visitors happy there are certain principles to effective web design that you must not overlook when designing your website.
Related post:
Use Grid Based Layouts
Simply posting content in a random manner will result in you having a website that is unorganized and messy. Using a grid based layout allows you post your content in an organized fashion using boxes, sections and columns that give your website a balanced and professional appearance.
Being Mobile Friendly
You have to realize that there are more people that browse the web using mobile devices then there are people that use a desktop computer. With that in mind, make sure you design your website so that it is mobile friendly. If it is not, you should get back to the drawing board and rebuild it using a responsive layout, one that adjusts to different widths of different devices.
Purpose
One element of effective web design is that all good websites share is that they cater to the users’ needs. When creating your website, you need to make sure that each page has a clear purpose that fulfills the users’ needs.
Color Choice
Utilizing a color palette that is well thought out will truly enhance the user experience when they visit your website. Using contrasting colors for the fonts and the background will make reading your content easier for the user. Use vibrant colors sparingly, call to actions for example, and using white space will create an uncluttered and modern feel for your website.
Contact us now if you need help redesigning, optimizing, marketing or updating your website.
Loading Time
You don’t like long loading times when you visit a website and neither does your potential customer or client. Optimizing the size of your images and using a central CSS or JavaScript to combined codes will help to reduce the load time of your website.
Site Navigation
If visitors have a hard time figuring out the navigation on your website, the chances are they will not stick around long. Design clickable buttons, breadcrumbs and including a logical page hierarchy on your site will make navigation simple.
Use the “F” Pattern
Studies show that people use an “F” pattern when scanning the computer screen. So, when you design your website, don’t fight it, go with it. Design your website using the readers’ natural behavior and place your important content where you know it will be seen.
Fonts
To ensure your website has a streamlined appearance, do not use more than three different types of fonts and three different font sizes. A font such as Arial, Verdana and Sans Serif are typically the preferred font types, and a size 16 font is usually the easiest to read.
Communication
People want information quickly on the web. With that in mind, you need to ensure you are communicating clearly and making your information easy to read and understand. Organizing information using headlines and sub headlines is one way can go about this.
Images
As the saying goes “A picture speaks a thousand words”, so make sure the images you use are quality, relevant and not so large that they slow down the loading time of your website. If you do not have professional photos available, consider acquiring stock photos to enhance the appearance of your site.
There you have it. So long as you follow these principles of effective web design, you can create a website for your brand that will be professional and easy for visitors to use.