business-flyers-09072015One of the easiest and most cost effective ways to get the word out about your business is to create flyers that give the key information about your services.

Want some tips on how to catch the eye of passers by and turn them into potential loyal clients?

Here are some surefire ways to ensure that your business flyer will help you outshine your competition.

Have a great headline.

The first tip is to have a title or headline that grabs the attention of your reader upon a casual glance. It should speak directly to the audience, using forceful or enticing phrases like time sensitive, discover, proven, unlock, finally, how to, etc. Create a sense of urgency that your reader needs to take advantage of this offer. Use words like you and your to talk right to your prospects. Keep your pitch short and to the point. You typically only have a few moments of their attention to convince them.

Consider the following to come up with a great headline:

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  • Use the following formula “Number + Adjective + Keyword + Promise”
  • It should speak to a specific target market.
  • Include numbers. “10 Reasons You Should Have a Responsive Website”
  • Make it unique.
  • Include a sense of urgency.
  • It should be useful.
  • Use interesting adjectives like Fun, Free, Best, Epic, Great, Easy, etc.


Make it look professional.

Another key to an effective business flyer is attractive and professional looking graphics. One large, striking image that really captures your product or service will serve you better than a number of smaller pictures. Choose something that catches attention and will make potential clients look twice. Investing in some stock photos from online is an inexpensive way to add some professional sheen to your flier. Avoid cheap looking clip art or low quality images.

Include social proof.

Including testimonials from your satisfied clientele is a good way to establish trust with new customers. If possible, provide detailed information about the client, including first and last name, company name, and location, to demonstrate that the review is authentic.

There are several great ways to add social proof to your flyer:

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  • Quote experts.
  • Show customer reviews.
  • Include customer testimonials.
  • Share user ratings.
  • Show what other people bought and why.
  • Share the number of customers who bought from you already.


Make it easy to read.

Plan your design carefully to make it readable. Be sure to leave some open space in your flyer. You don’t want it to be so crowded with text and images that it is difficult to read. Keep it simple and eliminate unnecessary elements. Make the most important points of your flyer bold, especially your titles and subtitles, but don’t use all caps to emphasize text because it actually makes it harder for people to read. When printing, keep the margins in mind so that nothing is cut off. A ½ inch margin on all side is usually the ideal size for most designs. If you can’t afford to print with vivid, eye catching colored ink, consider using black ink on colorful paper. This has a similar effect for a much smaller price.

Here is what it takes to create an easy to read brochure:

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  • Use a large font size. It is better to have sell text on your flyer and more readable.
  • Only use one of two font types.
  • Use a font that is easy to read.
  • Write the copy so a 5th grader would understand. Even some of the most widely published magazines are written at a low grade reading level.
  • Leave plenty of white space.


Watch your grammar.

Avoid any typos, grammar mistakes, or misplaced punctuation. Not only are they distracting, but they detract from your professional credibility by demonstrating that you lack attention to detail. Proofread your work carefully yourself multiple times, reading it out loud to listen for possible errors of grammar. Then, give it to someone else that you trust to read. The more eyes that look over your business flyer before printing, the better.

Have a strong call to action.

When someone reads your flyer what do you want them to do? Do you want them to call you to make an appointment. Do you want them to go to your website? Don’t assume that they will know what you want them to do. Whatever action you want them to take spell it out.

Consider including some of the following for a great call to action:

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  • Risk free trial.
  • Introductory offer.
  • Limited time offer.
  • Give a little extra.
  • Use urgent language such as “Call”, “Buy”, Subscribe”, “Donate”, etc.
  • Make it stand out within your copy. Use a larger font and an alternate color.


Include a coupon.

Finally, include a coupon for a special offer on your flyer. Whether it is a free gift or discounted service, nothing motivates a customer more to engage with your business than a potential bargain.