Do you want to know what makes for a great website?

It’s not easy to have a website that performs really well for your business.

Related post: Why Your Website Says Not Secure?

Strategic Content – Everything you include in your website should be done for a reason.

• Color – Why do you want to use a particular color? Is it part of your logo or other aspects of your brand? Don’t just use a color because you think it’s pretty.
• Images – Your images should support your story. Do you really want to post your dog’s photo on your site? Your images should help you build credibility, sell, or explain.
• Text – Your text content should explain, teach, sell and build credibility. Be strategic about your content. When you write an article or post a blog post know what action you want people to take. Do you want people to call you, email you, sign up for your email list?

Professional Design

You might save some money by building a DIY website or have some kid build it for you, but it will end up hurting your business. People looking at your website know when they see an unprofessional or unfinished website.

If your website looks home made. it will make your business look home made too.

Do you need help with your website? Contact us now.

Here are a few pointers that should help you recognize good design:

• Professional design
• Responsive or mobile-friendly
• Professional logo
• Consistent font and color scheme
• Header and footer should remain the same throughout your site

Keep It Simple

The worst site include too much clutter. There is such a thing as too much content on a web page. There should be no more content on a page than what you need to get your point across. When you have too much stuff on a page you overwhelm people and they will click off of your page and go to a competitor’s website.

Avoid the following to maintain a simple to use website:

• Too much text content – Unless you are a blogger and you are writing in depth posts, avoid too much text on one web page.
• Too many photos and images.
• Fill every square inch of space on each web page. White space is necessary. It makes reading your website easier.

Keep It Secure

You can keep your website secure several ways, but here are the most important ones:

• Use https instead of http.
• Update your WordPress installation. Always install the latest version of WordPress and keep updating it.
• Update all of your plugins.
• Use strong passwords. A strong password has at least 15 characters. It includes upper and lower case letters with a combination of numbers. It is not like your previous passwords. A strong password should not include any dictionary words, your name or your username. You can use password generator tools like strong password generator.

 

Update Your Website Frequently

Most businesses almost never update their sites. They think, wrongly of course, that once their website is online their work is done. Actually, your work begins once your site is finished. Realistically, the easy part is to get your website up and running.  What you do after is what will make a difference between an ineffective website and a real asset to your business.

Update your website often.

If you are not sure what to publish on your website here are a few ideas for you:

• Describe your products / services.
• Explain the story behind your company.
• Teach people about your industry, product, or services.
• Offer tutorials, how tos, advice, or tips.
• Include testimonials.
• Share case studies and white papers.

Do you need help with your website? Contact us now.