Apple sold more than 2.2 billion iPhones, and many more Android phones are on the market today. It has been reported that about 1.5 billion Android phones are sold each year. It’s easy to predict that with the explosive growth of mobile devices and mobile Internet usage, we have seen mobility profoundly impact business websites.

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People want to access your website from anywhere on any mobile device, that includes home, work, on the road, coffee shops, or anywhere there are people. As a business, your goal is to deliver your product or service to as much of your target market as possible. As more-and-more people are seeking websites out using their mobile devices, you are losing more and more of them if you haven’t updated your website to a mobile-friendly version.

Forcing people to look at your standard desktop-based website on mobile devices is a huge deterrent. Most older websites don’t play well with smartphones and other mobile devices because they were not built for variable screen sizes.

Websites that are not optimized for mobile are more difficult to read or interact with such a site is going to have a higher bounce rate than a mobile-optimized site. Bounce rate has to do with the percentage of people backing off your website without spending time on it, the worst thing that could happen.

A mobile-friendly or responsive website will help you increase your sales and the revenue associated with your business. Statista has released interesting statistics that further show cellphones’ popularity and power in society. About 97% of Americans own a cellphone, and almost 100% of cellphone users can’t go one day without using their mobile devices. This clearly shows the power cell phones can have as marketing channels.

It is a mistake to expect people to wait until they get back to their desktops to view your site. People want access anytime and from anywhere. Your website must always be available. If your prospects don’t get access to yours, they will find one of your competitors.

There is no need to have two websites, one for mobile and a regular website for non-mobile devices, created for your company. The best and most experienced web designers can create you a website that will display correctly on all mobile devices, from smartphones to pads. The new, responsive websites adjust on the fly to any screen size, from just a few inches to large flat-screen TVs.

EDTECH statistics on cellphone use also show that 2013 is when mobile-connected devices will outnumber the world’s population. This incredible statistic tells you that mobile is even more important if you want international awareness. Not having a website optimized for mobile will hurt your chances of global success.

There was a huge growth in smartphone usage in the last decade, and this trend will continue in the near future. Instead of fighting mobility, it is time for companies of all sizes to create mobile-friendly websites. If you do not, be prepared to lose customers that your better-prepared competitors will gain. Don’t think of mobile as a challenge; think of it as the newest opportunity to get ahead of your competition.

Mobile websites on Android, iPhone, iPad and other IOS devices, and Windows platforms are becoming standard parts of building an effective web presence for every kind of business. Standard old-school websites won’t do anymore. Those that ignore the need for mobile websites are being left behind. Mobile websites are not a “nice to have” part of doing business anymore; they are an absolute must. The businesses that put their time and resources toward mobile-friendly websites stand a great chance to build a strong marketing platform.

So it’s time to embrace and extend your reach with mobility because you can’t stop the hard trends that are growing the mobile revolution.

Contact us to get help with making your website mobile friendly.