If you want to sell products or services business to business, having a great website is essential. You should find a San Diego website design company who can guide you through the process. There are many things to think about in creating a great business to business website. Here are some of the most important website features.
Professional design
Looking professional is important for any business website. For business to business websites, it’s vital. Other businesses will be more critical than normal consumers. They probably have experience creating their own business website. Yours will be judged against theirs. Make sure it’s good enough with a thoroughly professional design.
Outstanding content
Another important step in creating a website for your business is selecting content. There are several ways you can source good content. If you have the necessary skills, you or someone on your team could write it. You could hire a freelance or full-time writer, depending on your needs. You could also share relevant content from other websites. Whatever method you choose, excellent content is essential for attracting traffic to your website.
Credibility
Businesses will only deal with businesses they trust. Projecting an image of credibility is vital to earning this trust. Professional design and outstanding content both help establish your credibility. Every aspect of your website should be aimed at adding to your credibility. Let visitors know how proud you are of your business and its past achievements. Tell them how long you’ve been in business and how many clients you’ve served. Let them know you’re the best at what you do.
Testimonials
Positive comments from previous customers can really help sell your business. Nobody wants to feel like they’re the first person to use a service. Ask some of your existing customers to write a short testimonial about your business. Feature these testimonials prominently on your website. Let the world know how happy your previous customers are!
Client logos
Adding client logos to your website is another great way to leverage your past success. It will reassure other businesses that you know what you’re doing. It will make new clients feel more comfortable about working with you.
Great about page
The about page is your chance to tell visitors your story. Let them know how the business started and how it’s grown. Tell them about your team. Let them know about your big successes. Tell the story of any adversity you’ve had to overcome. Let them know where you are now and where you’re going next. The best about pages will make new clients feel like they’ve already got a relationship with you.
Excellent images
The images you use on your website should compliment the text and your brand image. If you’re selling business to business products or services, you should show them off. Every image should be carefully chosen to add to the atmosphere and emotion you want your website to convey.
Several ways to contact you
Once you’ve got a killer website, you should have clients lining up to contact you. Make this as easy possible. Some businesses prefer to send an email, others prefer to deal with everything over the phone. Some clients will appreciate a live chat service. Giving clients options is the best way to start your relationship.
If you follow these tips, you should end up with a great business to business website.
photo credit: Dakiny Beautiful Girl via photopin (license)