Do you want a website that helps your business succeed?

There are nearly one billion websites in the world and most of them fail to generate more sales. The biggest reason for that is that people ignore the importance of website marketing.

The following website marketing tactics will help you get ahead of your competition:

1. Start a blog

Your blog can be your greatest marketing asset. It can position your website as an authority.

2. Email marketing

Collect emails from day one. Email marketing is still one of the most effective ways to market your website. Use a popup to increase the number of email signups.

3. Social networks

Be active on a few selected social networks. Don’t try to be active everywhere. Identify two or three social networks and stay active on them.

4. Google Local

Create your Google Local account and show up in local searches. This is especially helpful if you are marketing your website in a particular geography.

5. Guest post

Guest posting helps you several ways. One, you get exposure to the audience of another website. Two, you get a link back to your own website which will help you with you search rankings. Three, you can interact and network with people who leave comments on your post.

Contact us if you want help with marketing your website.

6. Teach

Some of the most popular websites include a lot of teaching content. When you teach people they are a lot more likely to buy from you.

7. Blog commenting

Identify popular blogs in your niche and comment on them. It is a great way to network and build alliances.

8. Be controversial

Challenge the status quo. Go against majority opinion to create controversy. Of course, you have to be ready to back your ideas with facts and arguments.

9. Comment on forums

Forums have been around much longer than social networks and they continue to draw huge crowds. Stay active in forums.

10. Optimize for search engines

Make sure each page has a unique title. Also include your target keywords in your content, but don’t over do it.

11. Case studies

Write detailed case studies, people love to share them.

12. Referrals

Email your current and past customers and ask for referrals. Throughout your website ask for referrals.

13. Answer questions

Collect the most frequently asked questions within your business and create content around them.

14. Affiliate program

Introduce an affiliate program to get other people market your products.

15. Offer discounts

This is especially effective if you have a B2C business.

Contact us if you want help with marketing your website.

16. Create lists

People love lists and they love to share them.

17. Become a speaker

As a speaker you get exposed to new audiences where you can promote your website.

18. Be shareable

Each page on your website should have share buttons. If you make it easy and you have great content, people will share it.

19. Ask influencers

Reach out to influencers in your niche. Ask them questions. Include their answers on your website, then let them know that you have mentioned them on your website. Some of them might actually share it with their own network.

20. Attend networking groups

There are networking groups in every city. They offer a great way to grow awareness about your website.

21. Attend conferences

Conferences offer a great way to create greater awareness about your brand.

22. Wow customers

Every company will tell you that they have great customer service, but it’s mostly talk. When you have truly great customer service your customers will spread the word.

23. Offer gift for tweet

Give people something valuable for a tweet. Offer incentives for a mention.

24. Get press

Write and publish press releases.

25. Make videos

Video is the most popular content on the web. Add videos to your website for greater awareness.

26. Youtube ads

Buy Youtube ads, to promote your videos.

27. Podcast

Create a podcast and list it in iTunes, Stitcher, and podcast directories.

28. Infographics

Infographics are some of the most shared content online. They are also great for Pinterest marketing.

29. Strategic partners

Reach out to businesses that don’t compete with yours and form strategic partnerships with them.

30. LinkedIn ads

LinkedIn ads are especially effective for B2B websites.

31. Create slideshows

Create detailed slideshows and list them in slideshow directories such as Slideshare for additional traffic.

32. Retarget

Retargeting helps to convert window shoppers into buyers. Retargeting keeps track of people who visited your website and will show your ads to them on Facebook, Twitter, and other websites.

33. Create your own networking group

You can create your own networking group. The great thing about this is that you can be selective about who you will allow to attend.

Contact us if you want help with marketing your website.