Do you want a website that helps your business succeed?
There are nearly one billion websites in the world and most of them fail to generate more sales. The biggest reason for that is that people ignore the importance of website marketing.
The following website marketing tactics will help you get ahead of your competition:
1. Start a blog
Your blog can be your greatest marketing asset. It can position your website as an authority.
2. Email marketing
Collect emails from day one. Email marketing is still one of the most effective ways to market your website. Use a popup to increase the number of email signups.
3. Social networks
Be active on a few selected social networks. Don’t try to be active everywhere. Identify two or three social networks and stay active on them.
4. Google Local
Create your Google Local account and show up in local searches. This is especially helpful if you are marketing your website in a particular geography.
5. Guest post
Guest posting helps you several ways. One, you get exposure to the audience of another website. Two, you get a link back to your own website which will help you with you search rankings. Three, you can interact and network with people who leave comments on your post.
Contact us if you want help with marketing your website.
6. Teach
Some of the most popular websites include a lot of teaching content. When you teach people they are a lot more likely to buy from you.
7. Blog commenting
Identify popular blogs in your niche and comment on them. It is a great way to network and build alliances.
8. Be controversial
Challenge the status quo. Go against majority opinion to create controversy. Of course, you have to be ready to back your ideas with facts and arguments.
9. Comment on forums
Forums have been around much longer than social networks and they continue to draw huge crowds. Stay active in forums.
10. Optimize for search engines
Make sure each page has a unique title. Also include your target keywords in your content, but don’t over do it.
11. Case studies
Write detailed case studies, people love to share them.
12. Referrals
Email your current and past customers and ask for referrals. Throughout your website ask for referrals.
13. Answer questions
Collect the most frequently asked questions within your business and create content around them.
14. Affiliate program
Introduce an affiliate program to get other people market your products.
15. Offer discounts
This is especially effective if you have a B2C business.
Contact us if you want help with marketing your website.
16. Create lists
People love lists and they love to share them.
17. Become a speaker
As a speaker you get exposed to new audiences where you can promote your website.
18. Be shareable
Each page on your website should have share buttons. If you make it easy and you have great content, people will share it.
19. Ask influencers
Reach out to influencers in your niche. Ask them questions. Include their answers on your website, then let them know that you have mentioned them on your website. Some of them might actually share it with their own network.
20. Attend networking groups
There are networking groups in every city. They offer a great way to grow awareness about your website.
21. Attend conferences
Conferences offer a great way to create greater awareness about your brand.
22. Wow customers
Every company will tell you that they have great customer service, but it’s mostly talk. When you have truly great customer service your customers will spread the word.
23. Offer gift for tweet
Give people something valuable for a tweet. Offer incentives for a mention.
24. Get press
Write and publish press releases.
25. Make videos
Video is the most popular content on the web. Add videos to your website for greater awareness.
26. Youtube ads
Buy Youtube ads, to promote your videos.
27. Podcast
Create a podcast and list it in iTunes, Stitcher, and podcast directories.
28. Infographics
Infographics are some of the most shared content online. They are also great for Pinterest marketing.
29. Strategic partners
Reach out to businesses that don’t compete with yours and form strategic partnerships with them.
30. LinkedIn ads
LinkedIn ads are especially effective for B2B websites.
31. Create slideshows
Create detailed slideshows and list them in slideshow directories such as Slideshare for additional traffic.
32. Retarget
Retargeting helps to convert window shoppers into buyers. Retargeting keeps track of people who visited your website and will show your ads to them on Facebook, Twitter, and other websites.
33. Create your own networking group
You can create your own networking group. The great thing about this is that you can be selective about who you will allow to attend.