What makes a website work? As the internet becomes more deeply entrenched into the world’s social fabric, designing an effective website simply makes good business sense. An effective website represents the quality of your brand in the best ways possible, helps you target a specific audience, helps you generate leads for marketing purposes, and, ultimately,... ⇒

What makes a great small business website? In the past, small businesses were limited by physical space. Small businesses could only access the customers that came to their shop. Now, the internet has given small businesses a great platform for accessing potential customers from around the world. Building a great small business website can be... ⇒

What makes a good business website? As the popularity of the internet soars around the world, more and more businesses, from small mom-and-pop shops to big corporations, are beginning to recognize that a good business website is essential. A good website helps you maximize the number of potential customers that become purchasers, improve the quality... ⇒

After building hundreds of websites, I know what differentiates great websites form the rest. I found that most entrepreneurs put little thought into their website. This is amazing to me, especially when your website is often what creates the first impression about your business. Before you hire a web design company, you should ask yourself... ⇒

Why does your business must have an above average website? As an ever-growing number of people turn to the internet as their primary means of accessing information, your website will be the first impression most of the world has of you and your business. Maintaining a good website is of critical importance, then. Luckily, as... ⇒

Not all customers are created equal. 80 percent of your revenue comes from about 20 percent of your customers. Identify your most valuable customers by the following: Profitability Many companies, wrongly, rank their customers' importance by the amount of revenue they bring to the business. Valuing customer value based on revenue doesn't give you an... ⇒

Do you dream of generating more leads for your business than you can handle? When you start a business it is important to understand how to generate leads in order to establish a strong customer base. Most businesses fail because they can find a way to profitably generate leads. Don't let that happen to your... ⇒

What is the best way to find your target market? When you decide to start a business or to launch a new product or service, an integral step is identifying your target market. If you understand who your target market is you can then shape your business strategy to appeal to that audience. Let’s take... ⇒

Do you want your marketing efforts to make a huge difference in your business? When you are marketing a business or product you need to make sure that you have the best marketing team possible. You need to know how to find that marketing business that will give you a leg up on the competition.... ⇒

Do you dream of doubling or tripling your business? Every business needs an effective marketing strategy. One of the most fundamental aspects of a strong marketing plan is developing your customer profile. Creating your customer profile based on the following information will make a huge difference in your marketing strategy. Without a doubt, customer profiling will... ⇒