When it comes to marketing your small business, you will want to maintain a high-quality website. A customer’s decision to remain loyal to your company will be influenced by whether your website is professional and easy to navigate. It is common for small businesses to hire professional web designers. If you choose another route, it... ⇒

What is the best way to drive more traffic to your website? Now you have done it. You have a useful and well designed website. Can anyone find it? When your customer search for your products of services can they find you? You can't just sit back and wait for your site to boom in... ⇒

How to make inbound marketing work for your business? Inbound marketing has proven to be one of the most successful ways to grow a healthy and sustainable client base for many different types of businesses. The basic idea behind this type of promotion is that you create unique and valuable content that relates to your... ⇒

Can you avoid the biggest marketing mistake? No matter the size of your business, it is easy to create an echo chamber where you can convince yourself that your idea is great, even if for whatever reason it is flawed. The biggest marketing mistake that businesses make is not keeping in mind the wide diversity... ⇒

  How to avoid the typical website redesign mistakes? Redesigning your website is an easy way to breathe new life into your business.  If done right, a website redesign can be an effective way for a business to present a sleek and professional new image to both existing and potential customers. It can completely transform... ⇒

Are you making a common website mistake? Having a well designed, easy to use website is probably the simplest way for your business to make a great first impression on potential clients. For more and more people, your website will be the primary interaction prospects will have with your business. You want to make sure... ⇒

What makes an effective business brochure? Creating brochures or flyers to market your business is a significant investment in time and resources. If done correctly, they can be one of the most cost effective and surefire methods of advertising, but with the profit margins for small businesses as thin as they are, you don't want... ⇒

What is the right website marketing strategy for your business? Every day that passes in the internet age makes effective website marketing strategies more imperative. In the last couple of decades, successful businesses have learned that they must respond to internet marketing trends and understanding strategies like email marketing, content marketing, conversion rate optimization, and... ⇒

Why should you invest in a great website? With so many cheap or free options out there for creating a website, most small business owners balk when they see the price tag for a custom made website by a professional designer. Why should they pay thousands for something that anyone can get for free? Well,... ⇒

What makes a website work? As the internet becomes more deeply entrenched into the world’s social fabric, designing an effective website simply makes good business sense. An effective website represents the quality of your brand in the best ways possible, helps you target a specific audience, helps you generate leads for marketing purposes, and, ultimately,... ⇒