The easiest way to tell whether you are self employed or an entrepreneur is to count the number of months your business would survive after you have stopped working in your business. Could you pack up your family for six months and continue to run your business? What would you find after returning from your... ⇒

If you are like me, you have been lectured about the importance of having your elevator pitch locked and loaded, ready, so you can whip it out when you need it. Do you really need it? Does the world really need another elevator pitch? While I understand the need to quickly describe what you do... ⇒

A recent trend in email marketing shows that not all website visitors are created equal. Email marketing may not be the sexiest marketing topics nowadays, but it is still considered one of the most effective one. The problem is getting them precious email addresses is more-and-more of an uphill battle. The days when people were... ⇒

Video to online marketing is what peanut butter is to jelly. They are not only great together, they enhance one another. There is overwhelming evidence that video is your friend when it comes to creating awareness and building credibility for your business. According to a Forrester researcher, Dr. James McQuivey, one minute of video is... ⇒

Our heart craves shortcuts even though our head tells us that they lead to disappointments. We want to believe the guy on the phone that his company can get us on page one in Google for any keyword. We want to believe him that getting on top of the search engines is only a few... ⇒

If you run an e-commerce website, you already know that not all customers who come to your site end up making purchases. Setting up your website, building the shopping cart application and adding credit card payment options is really just the beginning. The real work of converting surfers to buyers begins once the website is... ⇒

If you are looking for a quick and easy way to edit your website content, consider building your website on a Content Management System (CMS). CMS helps you edit your website content like you would edit a text document. You don't have to worry about programming, and there is no need to learn html or... ⇒

Keyword Content Great content writing consists of a unique and useful blend of information that your customers find useful, along with keywords that get your site to the top of the search engine rankings. Placing relevant keywords into unique content is a good start in winning the race to the top of the rankings but... ⇒

PHP is the language that makes the web the wonderful world it is. Some of the most recognized websites such as Facebook and Wikipedia were built using PHP. Simply put there is no Internet without the programming language PHP. With leading CMS (Content Management Systems) - including WordPress, Drupal, and Joomla, PHP has become the... ⇒