What should a medical website look like?

There is a lot on the line when considering your medical website. Your website is the first impression your medical office creates. You website could help you grow or it could drive people away.

My goal is to show you what an excellent medical website should look like.

Before you do anything.

Consider the purpose of your medical website first. What do you want your website do for you? Do you want your website to serve as a credibility tool? Do you want to use it, so patience can schedule an appointment? Do you want to educate people? Is it all of the above?

Before you hire a professional web designer, consider your goals with your website.

Hire a professional.

There are many different ways to get a new website for your medical office. There is the do-it-yourself option. It sounds great if you don’t mind spending weeks working on your new website instead of building your business.

My recommendation is to hire a professional. There is a huge value in working with someone who has been in the field for years. You are paying for their expertise. They will bring things to your attention you haven’t even thought about.

When you look at your website as an investment for several years it makes sense to work with a professional web designer.

Contact us now to get help with your medical website.

Keep it simple.

Your website should include everything you need to reach your goals, and nothing more. If it doesn’t get you closer to your goals, exclude it from your website.

“…the eye receives visual information and codes information into electric neural activity which is fed back to the brain where it is “stored” and “coded”. This information can be used by other parts of the brain relating to mental activities such as memory, perception and attention.” –

There are several ways you can keep your website simple:

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  • A simple navigation is important. Navigation shouldn’t be complicated. Do not overwhelm your site visitors with too many navigation items.
  • Allow for plenty of white space. White space is easy on the eyes. A design that is too busy will hurt your conversions because it will confuse people.
  • Use easy to read fonts. Arial and Verdana are some of the easiest fonts to read.
  • Don’t use too many different fonts.
  • Don’t use too many colors and make sure the colors work-well together.


Add great content.

You need more than a brochure website to succeed. Websites that perform well have great content. Content is what gets people to your website and content is what keeps them on your site.

Great content comes in many forms:

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  • Blog posts
  • Educational articles
  • Training
  • How-tos
  • Special reports
  • Video
  • Audio
  • Infographics
  • Recorded webinars


Make it mobile-friendly.

Mobile-friendly, responsive, website is a must for any business. There are more searches on mobile devices today than ever. Your medical website must work well on desktop computers and mobile devices.

Take your “About” page seriously.

The “About” page of websites is one of the most frequently visited web page. People look at the “About” page for credibility. It is important to do a good job, telling your story.

Here is what makes for a great “About” page:

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  • Try to make it more human and less corporate.
  • Make the language of the page conversational.
  • Focus on the people. That includes your own people and the people you are serving.
  • Share stories why you are in the business you are in. Tell your goals and aspiration.
  • Show photos of your staff.


Offer several options to contact you.

It is not enough to display your phone number. Not everyone who is interested in your company ready to call you. Give people alternative ways to reach you.

Offer the following ways to contact you:

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  • Your phone number should be in the “Header” area of every page.
  • Have at least one email contact form and have a link to it from every page.
  • List your social network accounts. Offer ways for people to like your Facebook page or follow you on Twitter.


Frequently Asked Questions.

Have a detailed FAQ section. List all relevant questions to your medical office and write detailed answers. You should have a dedicated FAQ page.

Calls to action.

What do you want people to do once on your website? Don’t assume that people will do what you want them to do. Tell them what to do. Do you want them to call you? Tell them to “Call now!” Do you want them to subscribe to your email list? Give them a good reason to subscribe. Do you want people to register for a seminar? Have a registration page with a strong call to action.

Great images.

Too many medical businesses use stock photos. Stock photos are OK, if you don’t have anything else, but your own photos are much better.

Your website will work much better with great images. Use images to tell how you are helping people.

Contact us now to get help with your medical website.

photo credit: 10 CMRF WWM