Let’s face it, competing on price and clichéd promises is a losing proposition for every business.
Most products and services are looked upon as commodities.
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A product without meaning is a commodity.
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What does it take to move your commodity business to a brand that’s loved?
You have to look to creating, communicating, and nurturing the brand that will enable you to rise above your competition. A successful brand has the power to transform a commodity into a brand. A great brand helps customers identify your product and identify with your product. A brand is so much more than a clever name and a cute marketing slogan. Branding your product or service is about putting a unique stamp on it that wins customer loyalty by connecting to your customers emotionally and resonating on every level with your customers’ needs. Webene can help you create a successful brand for your packaging, your advertising materials, your brochures, your website and everything else that represents you in front of your customers.
Do you want help with your branding or marketing strategy? Contact us now.
Your company image doesn’t just reflect your product or service. It reflects your company’s core values and corporate mission statement, the image you wish to present to the public and it represents your customers’ values. A successful brand reaches customers because it resonates with them. If you can achieve all that, your brand will win the kind of customer loyalty that causes a customer to stay with your product or service forever.
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A commodity is a thing, but a brand is a living entity.
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A Strong Brand Draws Customers In Emotionally
If your website does not reflect your brand’s image appropriately, you may be losing customers now and many more in the future. Your ROI on a great branding strategy is continued brand loyalty and repeat customers. At Webene we help you think about your customers’ needs and how to integrate the look and feel of your website and all of your other marketing materials with your overall branding strategy.
A strong brand is a leg-up on the competition. It transforms your product or service from a mere commodity to an item a customer can’t do without. It sets you apart and gives you the edge. When there are thousands of websites to choose from, all selling products or offering services similar to yours, the brand that wins the sale will be the one that appeals to customers’ hearts.
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Webene can create a customized look and feel for your website and all your branding materials that speak to your customers.
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Don’t leave your brand to chance
Your brand is the lifeblood of your marketing strategy. The cost of not having a successful branding strategy can be high. Webene can help you put your unique stamp on all of your marketing materials by helping you create an unforgettable brand. We can help with brochures, catalogs, newsletters, websites, and all your marketing materials. Webene will help you create a brand customers will remember that stands out in every one of your marketing campaigns.
Here are 10 steps to build your brand:
- Define your brand. What is your company’s mission? What are the benefits of your services? What do your customers think of your brand now? What qualities do you want your customers to associate with your business?
- Humanize your brand. Think of your brand as a person instead of a thing.
- What is the purpose of your brand? What is important to your brand?
- Avoid a transactional relationship to your customers. Build long-term relationships with your customers.
- Just like good writers, good brands have a consistent voice.
- Refresh your messaging. Write a memorable tag line.
- Don’t copy successful brands, create your own unique brand.
- Be true to your brand. Don’t be afraid to be different.
- Be consistent. Always include your brand messaging while communicating with your customers.
- Customers today are more sophisticated than in the past. Respect their intelligence.
A great brand requires the following graphic assets:
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- Logo
- Tagline
- Voice
- Color palette
- Font styles
- Photo styles
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Do you want help with your branding or marketing strategy? Contact us now.
photo credit: Cotton Bolls